The country’s number one fast-food chain, Jollibee, recently unveiled its first-ever mobile application called JolliDance Showdown app that is sure to be a hit among Jollibee fans of all ages.
The big reveal
hosted recently at Ascott Hotel in Bonifacio Global City made public the all-new
mobile app that will make use of augmented reality (AR) with the help of the Jollibee
Kids Meal box. It allows kids to try some interactive fun with the fast-food
chain’s famous mascot, Jollibee.
The app was
developed by renowned Los Angeles-based mobile innovation agency, Trigger. The
agency has produced applications for other clients like Sony Pictures,
Lionsgate Entertainment, and Lucas Film.
During the program,
the Trigger team shared their experience in creating the app that captures the
lovable persona of the dancing Jollibee. Trigger Senior Director of Client Services
Natasha Weinstein shared their impression, “Everyone just really loves going to
Jollibee. It struck us an important part of the Philippines’ pop culture."
This quick immersion
of the app’s designers determined the features and the overall appeal of the
app. Trigger President and Executive Creative Director Jason Yim explains the app
plays on the sense of community. “Getting friends involved and getting your own
avatar involved, that’s definitely the most fun part. You can’t help but smile
when you do it."
Going
live with Jollibee AR beats
Radio jock Chico
Garcia and mom entrepreneur Bettina Carlos, along with her daughter Gummy, were
the first to try these features. The experience began by watching the JolliDance
Showdown app transform Jollibee’s friendly face on the Jolly Joy Box into a
platform. These guests then captured photos for their screen avatars and, after
choosing their image on screen, they watched Jollibee and friends enjoy Electro,
Pop, and Rock beats.
Other features of
the JolliDance Showdown App were also discussed, including unlocking new
characters with every visit to Jollibee branches and scanning the Jolly Kiddie
Meal promo board located at the store counters.
Yim said, “The app is pushing how we can engage kids with augmented reality. It’s more than just having characters appear. It’s interactive and gives a much deeper experience.”
The event shared the
most recent effort of the leading fast-food brand to augment the langhap-sarap experience. Francis
Flores, Jollibee Global brand chief marketing officer, says of its new
partnership, “We are glad to work with Trigger to help enrich the Jollibee
experience for children and for the young at heart with the launch of our
JolliDance Showdown App. Being the first local fast-food to come up with an
augmented reality game, we are very excited for our loyal customers who love
Jollibee and Friends, as this gives them an opportunity to interact in a fun
way using their mobile phones and tablets. Combining great-tasting food and
augmented reality to level up their Jollibee experience -- now that is really an
exciting way to engage our customers.”
The JolliDance
Showdown App is free for download in iTunes and Google Play Store. Get the app
and watch the Jolly Joy Box go live. The Jolly Joy Box comes free with every
purchase of the Jolly Kiddie Meal.
I'm so happy that I was able to attend this event, my nieces really love it!
with Ms. Bettina Carlos |
My pretty nieces enjoyed the program! |
Abi & Iceley with their Jollibee Toys! |
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